Process
01
Immerse
I completely immerse myself into a given business and industry, understanding it from the eyes of the stakeholder, the investor, the business, the consumer.
02
Define
I assess the current goals and challenges by bringing together the stakeholders as well as all relevant departments of a business. I then facilitate the scoping of goals and restrictions, working in a collaborative manner so that the given problem is thoroughly defined.
03
Analyse
I analyse the data that exists, both qualitative and quantitative and work with product teams to come up with hypotheses on a given problem. I facilitate the research to provide further answers to a lot of these questions, optimising for efficiency at every given step.
04
Ideate
Combining data, internal knowledge and our working hypotheses, I facilitate collaborative thinking through cross functional sessions that empower ideation.
05
Validate
I validate our assumptions by prototyping and exposing the generated ideas to both end users as well as team members. I strive for efficient validation to avoid building the wrong solutions, or the right solutions for the wrong problems.
06
Design
After having validated our assumptions, I craft polished experiences that are functional, branded, intuitive and memorable.
07
Measure
I measure the results by working closely with product, data & analytics teams, focusing on key performance indicator changes and trying to understand the reasons behind them.
08
Scale
I strive for scalability by working with a systematic approach, using design systems and component driven design to ensure long term impact.